Brand Concept
In the Great War, Rand flew missions with the Lafayette Squadron, a young group known for their cocky and devil-may-care attitude. Having taken on formidable enemy fire, close calls and losses of their brothers in arms, nothing embodied raucous spirit of the squadron more than Whiskey and Soda, the adopted lion cubs they referred to as “house cats."
What better inspiration for a roaring good time? Whiskey and Soda’s extraordinary cub-hood among the fliers provides a rich thematic opportunity for their namesake bar. Inspired by the ornate details of the interior space and the 1940s French setting of the Whiskey & Soda story, this concept embodies a gilded and sophisticated aesthetic.
This concept was presented to the client as one of four initial design directions and does not reflect the current bar branding.
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