The Ven at Embassy Row Branding

Tribute Portfolio by Marriott Agency: The Gettys Group Location: Washington, D.C. Walking among Embassy Row’s stately mansions, a visitor might find themselves drawn to an inviting place that charms the eye and livens the spirit. A stroll through a refreshingly contemporary space slowly reveals touches that inspire nostalgia for days when ambassadors and diplomats wined and dined, built relationships, and enjoyed warm and gracious hospitality.

Brand Concept

Sophisticated, but never stuffy, our sleek yet comfortable Scandinavian-inspired spaces serve as the backdrop to our hotel’s energetic, cheerful and personality-filled atmosphere. A sense of delight permeates our programming and activations—all delivered with a winsome wink and a knowing nod. Lighthearted and lively, colorful and quirky, accented with a whiff of whimsy and dash of different, The Ven is a place where you can’t help but feel good.

This concept focuses on friendship and our story’s diplomatic inspiration by striking a balance between whimsy and formality.

This concept was presented to the client as one of four initial design directions and does not reflect the current hotel branding.

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